Gaming Industry Observer
- Website
- http://www.gamingindustryobserver.com/
- Project Status
- Completed
- Client
- Spectrum Gaming Group
- Description
- Since 1996, Michael Pollock's Gaming Industry Observer has been the gold standard among industry trade publications. That is because we provide "Intelligence for the Gaming Industry." Our award-winning, advertising-free newsletter spots, tracks and analyzes trends that will impact the near- and long-term future of gaming, including trends in politics, regulation, economics and finance, marketing and management. MasseyMedia worked closely with the Marketing Director and VP Allison McCoy to create the new site and to brainstorm their clients needs.
- What We Did
- MasseyMedia created a custom newsletter management system with integrated customer subscription, automated notices, and online downloads. We worked closely with designers chosen by Spectrum Gaming Group to create the end product you see today.
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Gaming Industry Observer